Jim Birrell - Managing Partner

Jim Birrell is a Sports Management and Marketing professional with over 25 years of experience, Throughout his career he has been involved in premier domestic and international sporting events such as the 1992, 1996 & 2000 Summer Olympics, 1994 Winter Olympics and 1994, 1998 & 2001 Summer Goodwill Games 1999 Winter Goodwill Games.

Birrell and his business partner, Chris Aronhalt, formed Medalist Sports in July 2004 to focus on marketing and directing premier events. In his role as Race Director, Birrell has managed the Tour de Georgia since its inception with a focus on technical, operational and television functions for that event.  As Managing Partner and Race Director his body of work includes not only the Tour de Georgia, but also the Amgen Tour of California, Tour of Missouri,  and USA Cycling Professional Championships.  Medalist Sports also directs world class fundraising events for not for profit organizations including the Lance Armstrong Foundation, Patrick Dempsey Foundation and the Susan G. Komen Foundation.

Jim Birrell began his sports marketing career with the Tour of Texas, a multi-day professional cycling event in the early and mid 1980s. Building upon this experience in cycling, Birrell contributed to the management and growth of the Coors Classic, the largest and longest professional cycling event of its time in the United States.

Following the Coors Classic, Birrell became part of the original management team that created the Tour de Trump in 1989 and 1990, later becoming the famed Tour DuPont from 1991 through 1996, which was widely acclaimed as America's Premier Cycling Event. Birrell, was part of the management team that successfully directed the Kent Tour of China in 1995 and 1996, and the operation of the 1996 U.S. Olympic Cycling Trials in Charlotte, N.C.

In 1996, Birrell joined the staff of Goodwill Games, Inc., a division of Turner Sports/Time Warner. Birrell helped successfully manage the 1998 Goodwill Games, a 15-day, 15-sport Olympic format event hosted in New York City and Long Island, NY. Birrell was also part of the inaugural Winter Goodwill Games in Lake Placid, NY in 2000 and the final version of summer Goodwill Games, conducted in Brisbane, Australia in 2001. The management experience of Birrell also includes several editions of Olympic Summer and Winter Games,

A native of Houston, TX, Birrell received a Bachelor of Arts degree in Business from Southwest Texas University. Jim and his wife, Vanessa, have two extraordinary children, Abby and Chandler.  Both are aspiring basketball stars.

Contact Us

  • 401 Westpark Ct # 210
    Peachtree City, GA 30269
  • 770-631-1239